The "Six Word" Customer Check-In

Customers don't complain. They just leave. A six-word check-in catches them before they go.


IPTV reseller in Australia sends this six-word message to every customer at day 45: "How's the service? Reply GOOD or BAD."


His Panel IPTV doesn't send this. He does. He exports his 45-day customers monthly.


Revendeur IPTV who never checks in waits for complaints. Many customers never complain. They just leave.


Here's what the six-word check-in achieved. A reseller sent it to a silent customer. The customer replied "BAD - channels keep freezing." The reseller investigated. The customer's ISP was throttling. He provided a VPN solution. The customer stayed.


The practical implementation is simple. Every month, export customers who have been active for 45-55 days. Send the six-word message. GOOD means happy. BAD means investigate.


What actually works is following up on BAD replies within 1 hour. Fast follow-up turns unhappy customers into loyal fans.


I learned that customers will tell you if something is wrong. You just have to ask. The Six Word Customer Check-In asks.


Honestly, send this message to ten customers today. Your IPTV reseller business will hear the truth.

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